The Adlib
Scope
Website Design
Logo Design
Motion Design
Tools
Figma
Illustrator
After Effects
Overview
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The Adlib is a service-based company providing online business management support for creative small business owners. Their goal was to showcase the company’s service to potential clients who would understand the process of their business better.
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I was responsible for creating the brand identity, and building out a simple, straightforward, high-quality homepage, and mobile-friendly design.
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The visual presentation of the website should guide users from one action to the next without feeling overbearing. Information that users are seeking should be easy to find while also encouraging them to get in contact and schedule an appointment.
Process
I created a sitemap that showed the users journey, breaking down the categories and information.
Outcome
The website was designed with an interaction-first approach. With an optimized structure, pertinent information is available without having to scroll too far. The homepage had to capture the essence of the business and how the process works from meeting the client to their project end goal. Using animation, I showcased the logo, breathing life into the design and reinforcing it in a way that leaves a lasting impression.
