Overview

In 2023, SOIE underwent a logo refresh to achieve a more simplified and modern look. The company decided to move away from its previous design and opted for a cleaner, more minimalist approach that better represented its brand values. The new logo features a sleek, serif font with a bold, monochromatic color scheme that conveys a sense of professionalism and sophistication. Overall, the brand refresh was a success and helped to further establish SOIE as a competing brand in their industry.